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“In contrast to dopamine-fueled feelings of pleasure, feelings of happiness are caused by another neurotransmitter—serotonin. Serotonin also helps create feelings of contentedness, significance, and importance. Among other functions, serotonin is a mood stabilizer. Sure, dopamine will give you the quick pleasure rush, but serotonin will keep you happy in the long term—a positive upbeat mood that chases the blues away.”

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Book:The Brave Athlete: Calm the F*ck Down and Rise to the Occasion
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“There is now good scientific evidence that expressing appreciation for what you have has a remarkable effect on your self-judgment system and your overall well-being, most likely because it confronts negativity and increases the production of dopamine—your brain’s pleasure juice. Scientific studies have also revealed that the simple act of looking for things to be grateful for is as important as finding them.”

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Book:The Brave Athlete: Calm the F*ck Down and Rise to the Occasion
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“Reward. The feeling you get once you’ve done or are doing the behavior. For new behaviors that aren’t intrinsically pleasurable, you might need to pair a separate reward (something that does provide a dopamine squirt) with the new behavior so you still feel good after completion.”

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Book:The Brave Athlete: Calm the F*ck Down and Rise to the Occasion
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“A great way to open the dopamine floodgate is to watch and listen to inspirational stuff about the activity you are prone to quitting at. Unlike meme-turds, videos are a more immersive sensory experience, and virtually all capitalize on the dopaminergic power of music. Music has the ability to not just arouse pleasurable feelings but also increase craving or wanting—two critical elements of sports motivation.”

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Book:The Brave Athlete: Calm the F*ck Down and Rise to the Occasion
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