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“For some people, the reward is the driving force behind the habit. We’ve already established that powerful neurotransmitters cause a chemical reaction to reward the ritual and increase pleasure (dopamine) and/or feelings of happiness and positive mood (serotonin). However, other neurotransmitters may also be involved, like endorphins (which reduce stress and alleviate pain) or oxytocin (which increases a sense of trust and intimacy).”

“In contrast to dopamine-fueled feelings of pleasure, feelings of happiness are caused by another neurotransmitter—serotonin. Serotonin also helps create feelings of contentedness, significance, and importance. Among other functions, serotonin is a mood stabilizer. Sure, dopamine will give you the quick pleasure rush, but serotonin will keep you happy in the long term—a positive upbeat mood that chases the blues away.”