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“For some people, the reward is the driving force behind the habit. We’ve already established that powerful neurotransmitters cause a chemical reaction to reward the ritual and increase pleasure (dopamine) and/or feelings of happiness and positive mood (serotonin). However, other neurotransmitters may also be involved, like endorphins (which reduce stress and alleviate pain) or oxytocin (which increases a sense of trust and intimacy).”

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Book:The Brave Athlete: Calm the F*ck Down and Rise to the Occasion
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“Reward. The feeling you get once you’ve done or are doing the behavior. For new behaviors that aren’t intrinsically pleasurable, you might need to pair a separate reward (something that does provide a dopamine squirt) with the new behavior so you still feel good after completion.”

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Book:The Brave Athlete: Calm the F*ck Down and Rise to the Occasion
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