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“For some people, the reward is the driving force behind the habit. We’ve already established that powerful neurotransmitters cause a chemical reaction to reward the ritual and increase pleasure (dopamine) and/or feelings of happiness and positive mood (serotonin). However, other neurotransmitters may also be involved, like endorphins (which reduce stress and alleviate pain) or oxytocin (which increases a sense of trust and intimacy).”

“Classical or gentle massage (i.e., not the teeth-clenching, punchy kind) causes a surge in oxytocin that reduces anxiety and pain perception. Massage causes brain neurochemistry to change so you feel better emotionally. After massage, dopamine is up 31 percent and serotonin 28 percent, and the stress hormone cortisol drops. Simply put, massage is brain therapy for the injured athlete. So when you’re feeling especially crappy, schedule a massage. The gentler kind.”