“Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn't have a design problem. People do.” PeopleYearsHumansLittlesHas BeensProblemEarthTogetherNatureAnimalMillionsTakenGreaterCenturyDesignPlanetsIndustryPlantEnvironmentalProductivitySoilDeclineSwingsConsideringAntsNourishmentEcosystemsIndustriousBiomass Book:Cradle to Cradle: Remaking the Way We Make Things Source: Cradle to Cradle: Remaking the Way We Make Things
“This idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.” TwoIdeasIndustryDiscoveryInventionMetabolismArticulation Author:William McDonough
“The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.” WorldUseTreeEffectsMaterialsProductsIndustrySafeClimateCelebrateAbundanceConsumptionDelightfulCherriesEcoCherry Trees Author:William McDonough
“If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.” IfsThinkingForeverDesignIndustryMultipleCradle Author:William McDonough
