“I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.” PeopleThinkingCreativeExpressionDiversityExcitingAbundanceDelightfulSignalsElbowsExuberanceCreative Expression Author:William McDonough
“The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.” ThinkingProblemEnergyMaterialsPlentyCarbon Author:William McDonough
“The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.” ThinkingHumansEndsAgeStonesArchitectureRanStone Age Author:William McDonough
“If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.” IfsThinkingForeverDesignIndustryMultipleCradle Author:William McDonough
“I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.” ThinkingWorldOrderRealizingDesignIntentionDesignerInherentSignals Author:William McDonough
