“Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.” MeanHelpingPerfectBusinessProductsConceptsToolsRight ThingEfficiencyEffectivenessWrong ThingsDoing The Right ThingEco Book:Cradle to Cradle: Remaking the Way We Make Things Source: Cradle to Cradle: Remaking the Way We Make Things
“Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.” WantEarthProductsWasteGravesCyclesCradle Author:William McDonough
“The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.” WorldUseTreeEffectsMaterialsProductsIndustrySafeClimateCelebrateAbundanceConsumptionDelightfulCherriesEcoCherry Trees Author:William McDonough
“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” IfsWorldHumansDifferentCultureDealsVisionCreativityProductsOffersSafeLimitsIntelligentSpeciesDelightProductivityCelebrateAbundanceMidstWhat IfReducingEcologicalFootprintLamentEcological Footprints Author:William McDonough
“To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.” MeanDoeUnderstandingDesignProductsWasteConceptsPackaging Author:William McDonough
“Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes than they are designed for - a complicated and messy conversion, and one that itself expends energy and resources. Very few objects of modern consumption were designed with recycling in mind. If the process is truly to save money and materials, products must be designed from the very beginning to be recycled or even "upcycled" - a term we use to describe the return to industrial systems of materials with improved, rather than degraded, quality.” IfsNeedsTryingMindUseEnergyForceProcessTermCommunityQualityModernObjectsMaterialsProductsReturnResourcesLifetimeComplicatedConversionTraditionalExpensiveConsumptionMessySaving MoneyRecyclingRecycledReuse Author:William McDonough
