“Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless!” UseHappensEnergyFunMillionsMinutesEnvironmentalNuclearMilesEnormousFusionWirelessNuclear BombNuclear EnergyFissionNuclear ReactorsNuclear FissionNuclear Fusion Author:William McDonough
“In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'” HumansEndsUseInterestClimate Change Author:William McDonough
“The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.” WorldUseTreeEffectsMaterialsProductsIndustrySafeClimateCelebrateAbundanceConsumptionDelightfulCherriesEcoCherry Trees Author:William McDonough
“And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?” WritingSelfUseWaterNatureImagineTreeDesignFoodColorSeasonsDown AndComplexesSugarCarbonElegantOxygenKnockingFixingAssignmentsReplicateNitrogenDistillation Author:William McDonough
“Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes than they are designed for - a complicated and messy conversion, and one that itself expends energy and resources. Very few objects of modern consumption were designed with recycling in mind. If the process is truly to save money and materials, products must be designed from the very beginning to be recycled or even "upcycled" - a term we use to describe the return to industrial systems of materials with improved, rather than degraded, quality.” IfsNeedsTryingMindUseEnergyForceProcessTermCommunityQualityModernObjectsMaterialsProductsReturnResourcesLifetimeComplicatedConversionTraditionalExpensiveConsumptionMessySaving MoneyRecyclingRecycledReuse Author:William McDonough
