“Design is the first signal of human intention. When we look at plastics in our environment, if it's our intention to do these things then we must question our intentions. If it's not our intention, then what's our plan? The question becomes how we can behave in a way that works.” DesignIntentionSystems ThinkingCircular DesignCradle To Cradle Author:William McDonough
“I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.” ThinkingWorldOrderRealizingDesignIntentionDesignerInherentSignals Author:William McDonough
“If design is the first signal of human intention.” FirstsHumansDesignIntentionSignals Author:William McDonough
“Designing renders visible our hopes and dreams. It is the first signal of human intentions.” FirstsHumansDreamDesignIntentionVisibleSignalsHopes And Dreams Author:William McDonough
