“Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.” WantEarthProductsWasteGravesCyclesCradle Author:William McDonough
“So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.” WantMindMeanDoeRegulationRegulators Author:William McDonough
“If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.” IfsWantWellsMightBlowDryZeroCarbonDry Up Author:William McDonough
“Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.” WantBodyTreeGood ThingsYour BodyReleaseAtmosphereCarbon Author:William McDonough
“The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.” PeopleWantProblemIssuesBad ThingsZeroCarbon Author:William McDonough
“All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.” WantWellsRidiculousCorporateReportsZeroCarbon Author:William McDonough
