“We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.” WorldNeedsLooksHomeActionEarthTogetherVisionMoonMissionsLoftyTogether We Can Author:William McDonough
“I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.” PeopleWorldLevelsHalfDesignMy TimeWealthyClientsPoorest Author:William McDonough
“Designers are inherently optimistic people who try to make the world a better place” PeopleWorldTryingBusinessEconomicsManagementOptimisticDesignerBetter Place Author:William McDonough
“The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.” WorldUseTreeEffectsMaterialsProductsIndustrySafeClimateCelebrateAbundanceConsumptionDelightfulCherriesEcoCherry Trees Author:William McDonough
“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” IfsWorldHumansDifferentCultureDealsVisionCreativityProductsOffersSafeLimitsIntelligentSpeciesDelightProductivityCelebrateAbundanceMidstWhat IfReducingEcologicalFootprintLamentEcological Footprints Author:William McDonough
“I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.” ThinkingWorldOrderRealizingDesignIntentionDesignerInherentSignals Author:William McDonough
“Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.” WorldGoalWaterAirHealthySafeCleanEnjoyedSoilDiverseClean Air Author:William McDonough
