“Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.” WantBodyTreeGood ThingsYour BodyReleaseAtmosphereCarbon Author:William McDonough
“We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem” LooksProblemFallNatureEnvironmentTreeMaterialsFlowConstantCelebrateUselessSoilEfficiencyNo ProblemGorgeousEffectivenessCherriesNatural EnvironmentCherry BlossomCherry Trees Author:William McDonough
“The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.” WorldUseTreeEffectsMaterialsProductsIndustrySafeClimateCelebrateAbundanceConsumptionDelightfulCherriesEcoCherry Trees Author:William McDonough
“We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.” FormEnergyWaterTreeProduceBuildingWasteClimateStoresReleaseSolar Energy Author:William McDonough
“And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?” WritingSelfUseWaterNatureImagineTreeDesignFoodColorSeasonsDown AndComplexesSugarCarbonElegantOxygenKnockingFixingAssignmentsReplicateNitrogenDistillation Author:William McDonough
