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William McDonough

William McDonough Quotes

Designer

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Famous William McDonough Quotes

“Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."”

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Book:Cradle to Cradle: Remaking the Way We Make Things
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“Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.”

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Book:Cradle to Cradle: Remaking the Way We Make Things
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