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William Ury Quotes

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Famous William Ury Quotes

“Your Plan B may seem like an imposed consequence since it is you who are the key actor. But remember what your Plan B is—your best alternative should the other refuse to respect your interests. It is not a punishment for the other, but simply the logical path for you to follow in pursuit of your legitimate needs. It is an alternative path to success. Let your Plan B speak for itself. Through your quiet tone and confidence, let the other know you are serious about carrying out your Plan B with its attendant logical consequences.”

“By refusing to respect you and your needs, the other is bringing about a certain set of natural consequences, which themselves can become the other’s teacher. Your job is to simply facilitate the learning process, beginning by asking reality-testing questions, and proceeding to warnings.”

“Whether you attack or yield, you are reacting. You are off track, no longer focused on the prize—the protection of your core interests and needs. Yielding rewards the other’s abusive behavior, and counterattacking reinforces it. In either case, you interrupt the other’s process of accepting our No. The choice is yours. The moment you react to the other’s reaction, you are initiating an action-reaction cycle that can go on forever. The alternative is not to react but rather to stay true to your underlying Yes. Keep your focus on what matters to you.”