“Everyone wants to be known as a great striker of the ball for some reason. Nobody wants to be called a lucky, one-putting s.o.b.”
Quote by Gary Player
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“If you're stupid enough to whiff, you should be smart enough to forget it.”
“When you play the game for fun, it's fun. When you play it for a living, it's a game of sorrows.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'”
“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
