Quotessence
Home / Quotes / Quote by Gad Saad

Quote by Gad Saad

Work

Author

Gad Saad
Gad Saad

Gad Saad is a social scientist renowned for his research in consumer psychology, advertising, and marketing. His work spans various fields, including human behavior, consumer decision-making, and advertising strategies. more

You May Also Like

“الشخص الذي يقع في الحب ويدخل في نعمة الذوبان والإنصهار مع الآخر تنمحق ذاته المتفردة أو " الأنا " وتنصهر مع الآخر ليصبحا كيانا واحدا أو " نحن ". وهكذا يتخلص المرء من قلقه ولكنه يفقد نفسه وذاته إلى الأبد.”

“There is only one state- admittedly an unusual state, but not one that can be stigmatized as pathological- in which it does not do this. At the height of being in love the boundary between ego and object threatens to melt away. Against all the evidence of his senses, a man who is in love declares that 'I' and 'you' are one, and is prepared to behave as if it were a fact.”

“Imagination is absolutely critical to the quality of our lives. Our imagination enables us to leave our routine everyday existence by fantasizing about travel, food, sex, falling in love, or having the last word—all the things that make life interesting. Imagination gives us the opportunity to envision new possibilities—it is an essential launchpad for making our hopes come true. It fires our creativity, relieves our boredom, alleviates our pain, enhances our pleasure, and enriches our most intimate relationships. When people are compulsively and constantly pulled back into the past, to the last time they felt intense involvement and deep emotions, they suffer from a failure of imagination, a loss of the mental flexibility. Without imagination there is no hope, no chance to envision a better future, no place to go, no goal to reach.”

“Only a fool can be happy. For happiness consists of two contradictory elements: contentment and pleasure. Enjoy pleasure and you have no contentment; be content and you have no pleasure. For this reason happiness is conceivable only for those who enjoy themselves without thinking that they will always want more and thus be discontented, or for those who are content without thinking that they have no pleasure. Whoever reflects can never be happy, unless he is a fanatic and thus blinded…thus exercising control over his intelligence with his feelings, instead of the other way round”

“The offspring cannot rely on its parents for disinterested guidance. One expects the offspring to be preprogrammed to resist some parental manipulation while being open to other forms. When the parent imposes an arbitrary system of reinforcement (punishment and reward) in order to manipulate the offspring to act against its own best interests, selection will favor offspring that resist such schedules of reinforcement.”