“Marketing is too important to be left to the marketing department.” ImportantLeftBusinessMarketingAdvertisingDepartmentMarketersOnline Marketing Author:David Packard
“Don't find customers for your products, find products for your customers.” MotivationalBusinessDesignProductsCustomersBloggingMarketersCustomer LoyaltyInspirational Customer ServiceRetentionLoyal CustomersMarketing And SalesLoyalty In Business Author:Seth Godin
“We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.” BusinessColorTvsScalesPlatformsTechnologicalArrivalsMarketersAcceleration Author:Eric Schmidt
“We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.” HumansLevelsBusinessCreativityLosingIncreaseInsightCustomersDataAccountabilityRelevantPerpetualMarketersPlanners Author:John Woodward
“Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.” IfsNeedsGoalBusinessBenefitsAppreciateAssumingEnvironmentalJustifyFriendlyShelvesPreferencePackagesMarketersPremiumShoppersEnvironmentally Friendly Author:Scott Young
“I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.” ThinkingKnowsBusinessAudienceMediaProduceMarketingAppealsExcellentCopiesEditorsMarketers Author:David Robinson
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” IfsWorldInspirationalMightBusinessMediaInternetSocial MediaCustomersUnhappyMarketersSocial Media MarketingCustomer ExperienceCustomer LoyaltyInspirational Customer ServiceInspirational ServiceBest ServiceLoyal CustomersLoyalty In Business Author:Jeff Bezos