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Business Quotes

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Business Quotes

“In the biggest companies, seek out the most useless positions: those in consultancy, appraisal, research, and study. The more useless your position, the less possible it will be to assess your 'contribution to the firm's assets.”

Work Business Company Study Position Research Useless Firm Contribution Assets Appraisal

Book:Bonjour Laziness: Why Hard Work Doesn't Pay

Source: Bonjour Laziness: Why Hard Work Doesn't Pay

“Running a company on market research is like driving while looking in the rear view mirror.”

Running Views Business Company Research Mirrors Driving Market Research Rear View Rear View Mirror

Author:Anita Roddick

“The fact that used cars is our largest category is a good example. We would not have sat in a conference room and said, "Hey, how about used cars?" So what can be learned that is extensible to other companies is to ask what are your customers doing with your products that maybe you didn't anticipate that they would do? How do you think of your customers as your research and development lab, as opposed to having an R&D lab at headquarters?”

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

People Business Enemy Dangerous Research Advertising Signals Market Research Adverts

Author:David Ogilvy

“Imagination is the highest form of research.”

Inspirational Ideas Spiritual Form Imagination Business Highest Research

Author:Albert Einstein

“I know you're smart. But everyone here is smart. Smart isn't enough. The kind of people I want on my research team are those who will help everyone feel happy to be here.”

People Knows Want Feels Kind Enough Helping Business Team Smart Research

Book:The last lecture

Source: The last lecture

“Research can trap you into the past.”

Past Business Research Traps

Author:William Bernbach

“People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.”

People Knows Needs Doe Business Products Research Bases Regard Unlikely Innovative Market Research

Author:John Harvey-Jones

“Research can only present data about the past. No one seriously believes that people's answers to hypothetical questions about the future accurately represent their future behaviour; they merely represent a current attitude, which may or may not be translated into future behaviour.”

People Believe May Past Answers Business Attitude Research Currents Data Behaviour Hypothetical

Author:Stephen King

“The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do.”

Needs Doe Decision Business Industry Research Importance Increase Customers Makers Engagement Recognise Facets Market Research Decision Makers

Author:Alex Johnston

“Basic research is like shooting an arrow in the air and, where it lands, painting a target.”

Science Business Air Land Painting Research Shooting Target Statistics Arrows Basic Research

Author:Homer Burton Adkins