“I think the celebrity author trend reflects, at least in part, the growing influence of marketing departments at publishing companies. The emphasis becomes on the easy sell, as opposed to finding the best quality and writing and illustrating. There are exceptions (I like John Lithgow's stuff, for example), but a lot of it is putrid, and the best of it is often ghostwritten. Save the ink. Save the trees. Save our brain cells.” ThinkingWritingEasyStuffBrainQualityCompanyGrowingTreeInfluenceExampleFindingsSellsMarketingCellsDepartmentExceptionTrendsPublishingEmphasisInkBrain CellsIllustrating Author:Jabari Asim
“When you go to make a purchase, take a look at the product and ask yourself: 'am I being cheated?' If a product from a 'fast fashion' chain is falling apart before you've even bought it, it's not a deal. It's the fast-fashion company trying to get you to buy something that is quick on trend but slow on quality.” IfsTryingLooksFallAsksDealsQualityCompanyFashionProductsChainsTrendsFalling ApartCheated Author:Maxine
“Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.” PeopleRealProblemCompanyWatchesProductsKeysPoliticianLettersPerformancesBasesClaimsImprovementSignificantConsumersTrendsOfferingSignalsRivalsHawks Author:John Elkington