“Companies in the East put a lot more emphasis on human relationships, while those from the West focus on the product, the bottom line. Westerners appear to have more of a need for achievement, while in the East there's more need for affiliation.” NeedsHumansLinesCompanyFocusProductsAchievementWestBottomEastEmphasisBottom LineHuman RelationshipsWesternersAffiliation Author:Daniel Goleman
“I did something rather innovative that my competitors didn't like: I took out a full-page advertisement in the Yellow Pages that listed an office on the east side of Cincinnati, and another office on the west side, while every other heating/air-conditioning company had only one location and one phone number. I was the citywide company. In fact, our 'westside office' was just an answering service taking telephone message. From the start we appeared to be a big company.” FactsBigsSidesNumbersCompanyAirOfficeMessagesPagesWestPhonesEastYellowLocationTelephonesCompetitorsInnovativeConditioningAdvertisementsHeatingBig CompaniesPhone NumbersAir ConditioningEast SideWest SideWestside Author:Kevin Harrington
“As children, we had access to all the open space imaginable. We would set up camps in rural Utah where the Tempest Company was at work laying pipe. We spent time around the West in Wyoming, Idaho, Nevada, and Colorado. Wild beautiful places. Now, many of these natural places have disappeared under the press of development.” ChildrenBeautifulNaturalSpaceCompanyDevelopmentPressesWestAccessCampsPipeTempestColoradoBeautiful PlacesUtahIdahoOpen SpacesWyomingNevada Author:Terry Tempest Williams
“The world has paid a heavy price for the lack of democracy in most of the Middle East. Operation Ajax [CIA code for the August 1953 coup] taught tyrants and aspiring tyrants there that the world's most powerful governments were willing to tolerate limitless oppression as long as oppressive regimes were friendly to the West and to Western oil companies. That helped tilt the political balance in a vast region away from freedom and toward dictatorship.” WorldLongGovernmentPoliticalPowerfulCompanyDemocracyMiddleTaughtWillingBalancePaidWestWesternHeavyOilEastOppressionCodeOperationsRegionsFriendlyMost PowerfulTyrantsRegimesMiddle EastDictatorshipTolerateLimitlessCiaAugustCoupsTiltOil CompaniesAjaxPowerful Government Author:Stephen Kinzer