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Creativity Quotes

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Creativity Quotes

“When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.”

“I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.”

“To play chess on a truly high level requires a constant stream of exact, informed decisions, made in real time and under pressure from your opponent. What's more, it requires a synthesis of some very different virtues, all of which are necessary to good decisions: calculatioƱ, creativity and a desire for results. If you ask a Grandmaster, an artist and a computer scientist what makes a good chess player, you'll get a glimpse of these different strengths in action.”

“People put on their earphones, they lay out their phones, they put - open up their computers, and they convince themselves that they're most productive when they're focused on their e-mail, when, really, they're ignoring the cafeteria, the watercooler, the meetings with colleagues, the times when really the creativity, collaboration happens.”

“Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.”

“I think about the period of, like, the '70s and early '80s where nobody had money to make big movies and there was no CGI or anything like that and people had to get super creative. And then, you know, when you've got somebody who can paint you any picture on a computer and you get hundreds of millions of dollars to make a movie, its almost like the creativity diminishes somewhat.”