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“Flow systems have two basic features (properties). There is the current that is flowing (for example, fluid, heat, mass, or information) and the design through which it flows.”

“Throughout his last half-dozen books, for example, Arthur Koestler has been conducting a campaign against his own misunderstanding of Darwinism. He hopes to find some ordering force, constraining evolution to certain directions and overriding the influence of natural selection. [...] Darwinism is not the theory of capricious change that Koestler imagines. Random variation may be the raw material of change, but natural selection builds good design by rejecting most variants while accepting and accumulating the few that improve adaptation to local environments.”

“...Simplifications have had a much greater long-range scientific impact than individual feats of ingenuity. The opportunity for simplification is very encouraging, because in all examples that come to mind the simple and elegant systems tend to be easier and faster to design and get right, more efficient in execution, and much more reliable than the more contrived contraptions that have to be debugged into some degree of acceptability....Simplicity and elegance are unpopular because they require hard work and discipline to achieve and education to be appreciated.”

“Bird taxonomy is a difficult field because of the severe anatomical constraints imposed by flight. There are only so many ways to design a bird capable, say, of catching insects in mid-air, with the result that birds of similar habitats tend to have very similar anatomies, whatever their ancestry. For example, American vultures look and behave much like Old World vultures, but biologists have come to realize that the former are related to storks, the latter to hawks, and that their resemblances result from their common lifestyle.”

“Buildings are seldom just buildings in downtown Chicago, they are Examples, and not a city on Earth, I swear, is as knowledgeably preoccupied with architectural meaning. Where else would a department store include in its advertisements the name of the architect who created it, or a newspaper property section throw in a scholarly exposition of theoretical design?”

“Designing Online Communities is a must-have for anyone designing or researching online communities, particularly for learning. Owens' work is both comprehensive and eminently readable, a sweeping look at the technologies, design patterns, and cultural forms they produce that is both theoretically ambitious and grounded in examples and tools that will help you develop, research, and manage online communities.”

“There are lots of examples of routine, middle-skilled jobs that involve relatively structured tasks, and those are the jobs that are being eliminated the fastest. Those kinds of jobs are easier for our friends in the artificial intelligence community to design robots to handle them. They could be software robots; they could be physical robots.”

“Aggression is part of the masculine design, we are hardwired for it.... Little girls do not invent games where large numbers of people die, where bloodshed is a prerequisite for having fun. Hockey, for example, was not a feminine creation. Nor was boxing. A boy wants to attack something - and so does a man, even if it's only a little white ball on a tee.”

“The critical thing about the design process is to identify your scarcest resource. Despite what you may think, that very often is not money. For example, in a NASA moon shot, money is abundant but lightness is scarce; every ounce of weight requires tons of material below. On the design of a beach vacation home, the limitation may be your ocean-front footage. You have to make sure your whole team understands what scarce resource you're optimizing.”

“I hate going out for lunch during a workday because it slows down my pace and ruins my rhythm. I prefer to eat at my desk. Actually, I wander around the design studio with a plate in my hand as I dine on, for example, salmon sashimi and a salad of tomatoes and mozzarella. I often have a bit of dark chocolate after lunch.”

“You look at the world situation, look at London, Paris, Italy, it is all basically the same as the U.S. Then you look at other places such as India, Bali, with warmer climates, you know the Southern climates, they are very different. I think there is a time and place for everything and in Australia, for example, it is completely the opposite. I don't think we can be designing for that customer per se.”