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Ifs Quotes

“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.”

PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time
Author:Eric Ries
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“All knowledge is of itself of some value. There is nothing so minute or inconsiderable, that I would not rather know it than not. In the same manner, all power, of whatever sort, is of itself desirable. A man would not submit to learn to hem a ruffle, of his wife, or his wife's maid; but if a mere wish could attain it, he would rather wish to be able to hem a ruffle.”

IfsKnowsMenAbleValuesWishKnowledgeWifeMinutesMereSubmitDesirableMaidsHemRuffles
Book:Dr. Johnson's Table-talk: Containing Aphorisms on Literature, Life, and Manners, with Anecdotes of Distinguished Persons, Selected and Arranged from Mr. Boswell's Life of Johnson
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“A lot of guys are very intimidated by an attractive woman, and they dehumanise her because our culture perceives beautiful women as commodities. But I think if you're able walk up to a person and get to know them, and you see their flaws and their impurities, and realise that they're like you, then you can humanise them again.”

IfsThinkingKnowsPersonsAbleBeautifulGuyCultureWalksLike YouPerceiveAttractiveFlawsRealisingCommodityBeautiful WomenIntimidatedImpurityAttractive Woman
Author:Neil Strauss
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“The two championship contenders, Dario Franchitti and Will Power, are starting right next to each other in the middle of the grid. Honestly, if I can be fast enough early in the race to be able to get up there and latch onto those two, it will be pure entertainment. It's going to be a pack race, and you never know how that's going to turn out.”

IfsKnowsI CanTwoEnoughAbleTurnsNextRaceKnow HowMiddlePureStartingEntertainmentHonestlyGet UpPacksChampionshipWill PowerGridsLatches
Author:Dan Wheldon
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“It's not possible to advise a young writer because every young writer is so different. You might say, "Read," but a writer can read too much and be paralyzed. Or, "Don't read, don't think, just write," and the result could be a mountain of drivel. If you're going to be a writer you'll probably take a lot of wrong turns and then one day just end up writing something you have to write, then getting it better and better just because you want it to be better, and even when you get old and think, "There must be something else people do," you won't be able to quit.”

PeopleIfsThinkingWantWritingDifferentEndsMightAbleYoungTurnsResultsToo MuchOne DayMountainQuittingAdviseParalyzedYoung WritersWrong TurnDrivel
Author:Alice Munro
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“Part of my function as a writer is to dream awake. And that usually happens. If I sit down to write in the morning, in the beginning of that writing session and the ending of that session, I'm aware that I'm writing. I'm aware of my surroundings. It's like shallow sleep on both ends, when you go to bed and when you wake up. But in the middle, the world is gone and I'm able to see better.”

IfsWorldWritingEndsDreamHappensAbleSleepMorningGoneMiddleBedFunctionWake UpAwakeShallowSurroundingsSession
Author:Stephen King
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“The holiday season promotes a heightened sense of community. It draws our chins up and helps us look above and over the limiting fence of our own events, activities and preoccupations. The opportunity for a heroic gesture can tap you quietly on the shoulder in the midst of a holiday bustle. If you are attentive, you will notice the gentle touch and will be able to respond. Remember... There are no small acts of kindness. Every compassionate act makes large the world.”

IfsWorldLooksHelpingAbleRememberOpportunityCommunityKindnessEventsActivityQuietDrawsSeasonsShouldersGentleHolidayMidstCompassionateHeroicGesturesFenceChinsPreoccupationActs Of KindnessHoliday SeasonBustleSmall ActsSmall Acts Of KindnessChin UpGentle Touch
Author:Mary Anne Radmacher
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“No benefit comes from a just man's prayer if he who asks for it finds more pleasure in sin than in virtue. For Samuel mourned over Saul when he sinned, but he was not able to obtain God's mercy, for his grief was not supported by the necessary change of life on the part of the sinner. Hence God put an end to the pointless grief of His servant, saying to him, 'How long will you mourn for Saul, seeing I have rejected him from reigning over Israel?' (I Sam. 16:1).”

IfsMenLongEndsAbleChristianAsksPrayerSinPleasureGriefVirtueSeeingBenefitsMercyIsraelServantLife ChangingSinnerOrthodoxRejectedMournPointlessNecessary Change
Author:Maximus the Confessor
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