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“You have to be willing to spend an awful lot in that R&D phase before you see the benefits. When you look at the companies that have really won customers over in technology - say, Apple and Google - you find that they spend billions of dollars on R&D each year, often spending that much on a product before they ever make a dime back in profits.”

“When I came to the U.S., Kraft sponsored my green card, so I was at Kraft foods and I owed them, I felt. But then as my life purified more and more, I felt that that corporation was not doing the right things for the world. That led me to a company that makes organic baby products. It is very pure in its actions and how it deals with others.”

“It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of people to do things that might not be fully rational (invest in the company, join something that is likely to fail, try a product they've never seen before), and if you can't tell a good story it is just very hard to make that happen.”

“Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.”

“NAFTA and GATT are quite similar. They both have highly protectionist elements. They're kind of a mixture of liberalization and protection designed to expand the power of transnational corporations. They're very basically investor's rights agreements. One crucial part in both is the "intellectual property right," which is a funny way of saying that corporations, like pharmaceutical companies, will have near-monopolistic rule over future technology. This now includes product as well as process rights.”

“In England, all the English car companies were beginning to circle the drain in a series of well-deserved failures and bankruptcies, earned by making lousy products with very poor production at high prices. So, the government, back in the '70s, nationalized all the British car companies. The result was British Leyland, a name that perhaps doesn't resonate much with you.”

“I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.”

“The more you lecture those running the companies on how they need to give more breaks to women or other minority groups and be more open-minded to their work products and perhaps question themselves on a double standard, the more some of those people shut down to your messaging. I'm not saying it's right; I'm just saying you can very easily get labeled as someone who sees everything through a prism of race or gender or what have you. So we have to walk a fine line. It's sad but it's the truth.”

“To improve global health, it's not enough just to have a really good new product and to obtain marketing approval. You still need to market the product and bring it to patients, follow up, create the infrastructure, and so on - the whole pipeline, the network. That's something that companies are extremely good at: organizing a whole pipeline in a cost-effective way.”

“If the Health Impact Fund were to be instituted, a single company would be in charge of a medical product all the way from its conception to the health improvements realized by actual patients. The company would be paid for health impact, and it would have to arrange the entire pipeline in between - all the steps of invention, of clinical testing, of getting marketing approval in many different countries, of wholesalers and retailers and prescriptions and so on - in a holistically optimal way.”

“I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility.”