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“American culture is no longer created by the people... A free, authentic life is no longer possible in AmericaTM today. We are being manipulated in the most insidious way. Our emotions, personalities and core values are under siege from media and cultural forces too complex to decode. A continuous product message has woven itself into the very fabric of our existence. Most North Americans now live designer lives-sleep, eat, sit in car, work, shop, watch TV, sleep again. I doubt there's more than a handful of free, spontaneous minutes anywhere in that cycle. We ourselves have been branded.”

“As businessmen caught a glimpse of the potentialities inherent in endlessly expanding the wants of people under consumerism, forced draft or otherwise, many began to see blue skies... What was needed was strategies that would make Americans in large numbers into voracious, wasteful, compulsive consumers-and strategies that would provide products assuring such wastefulness. Even where wastefulness was not involved, additional strategies were needed that would induce the public to consume at ever-higher levels.”

“However destructive may be the policies of the government and the methods and products of the corporations, the root of the problem is always found to be found in private life. We must learn to see that every problem that concerns us as conservationists always leads straight to the question of how we live. The world is being destroyed, no doubt about it, by the greed of the rich and powerful. It is also being destroyed by popular demand.”

“What will you do if your product still further increases next year? You should then destroy again the warehouses which you are now preparing to build, and build bigger. For the reason why God has given you fruitful harvests is that He might either overcome your avarice or condemn it; wherefore you can have no excuse. But you keep for yourself what He wished to be produced through you for the benefit of many - nay, rather, you rob even yourself of it, since you would better preserve it for yourself if you distributed it to others.”

“Our present culture, however, specializes in inflaming endless lust for possessions with advertisements that constantly convince us that we need more (particularly to create the ease we have never found). The marketers don't tell us much about their products, but they spend a great deal of energy (and enormous amounts of money) appealing to our fears and dreams. Thus, the idolatry of possessions plays to the deeper idolatry of our selves-and in an endlessly consuming society, persons are always remaking themselves with new belongings.”

“So here we are in a country with more wheat and corn and more money in the bank, more cotton, more everything in the world-there's not a product that you can name that we haven't got more of than any other country ever had on the face of the earth-and yet we've got people starving. We'll hold the distinction of being the only nation in the history of the world that ever went to the poor house in an automobile.”

“Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it. By continually pushing the message that we have the right to gratification now , consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products.”

“McWorld is a product of popular culture driven by expansionist commerce. Its template is American, its form style. Its goods are as much images as matériel, an aesthetic as well as a product line. It is about culture as commodity, apparel as ideology. Its symbols are Harley-Davidson motorcycles and Cadillac motorcars hoisted from the roadways, where they once represented a mode of transportation, to the marquees of global market cafés like Harley-Davidson's and the Hard Rock where they become icons of lifestyle.”

“A sense of self has to be sought in the parade of images and products; and this culture becomes the main determinant upon morality, beliefs, and purpose, usurping more and more territory that formerly belonged to parents, teachers, community, priests, and politics alike.”

“The need of a constantly expanding market for its products chases the bourgeoisie over the entire surface of the globe. It must nestle everywhere, settle everywhere, establish connections everywhere. The bourgeoisie has, through its exploitation of the world market, given a cosmopolitan character to production and consumption in every country. To the great chagrin of reactionaries, it has drawn from under the feet of industry the national ground on which it stood.”