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“We weren’t trying to strike it rich with Firefox. It’s open source and it’s free. We weren’t trying to take over the world; we had kind of modest goals, and it was OK if it failed. We were a lot freer to make risky decisions. If you can afford to do things that way, it’s just so much better. You’re not thinking about venture capitalists or marketing or sales. Just product and users, all day every day.”

“The most important form of incremental change is the decision by the individual to become vegan. Veganism, or the eschewing of all animal products, is more than a matter of diet or lifestyle; it is a political and moral statement in which the individual accepts the principle of abolition in her own life. Veganism is the one truly abolitionist goal that we can all achieve - and we can achieve it immediately, starting with our next meal.”

“People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.”

“Intuition is a combination of insight and imagination that was once attributed to spiritual communication. Mathematicians call it 'fuzzy logic,' drawing conclusions from vague or subjective input. The mind becomes aware without the direct intervention of reasoning. Once you can imagine something you can begin the process of creating it. Executives use intuition to make many product, investment, and hiring decisions, even if they deny it. Success in business may depend on an accurate gut.”

“Markets are efficient, but there are different dimensions of risk and those lead to different dimensions of expected returns. That's what people should be concerned with in their investment decisions and not with whether they can pick stocks, pick winners and losers among the various managers delivering basically the same product.”

“I do have more directorial control over animation, because it's like trial and error: If something doesn't work, you can always go back and change certain things. Whereas in live action, every day is a challenge, and you have to make decisions on an hourly basis. So in live action I have more freedom as a director, but in animation, I have more control over the final product.”

“Entrepreneurs don't really make mistakes, though. We just make decisions that seem right at the time, but which sometimes turn out to have been the wrong path to take. For example, we allowed a buyer to place a huge opening order and later had to take some product back. We didn't have our sell-through programs in place, so in hindsight, it would have been wiser to sell in less product at the outset. The scary thing is you are always making decisions without knowing the future.”

“Companies made these decisions about encryption when they were finding it very difficult to sell their products overseas because the [Edward] Snowden disclosures created the impression that the U.S. government was inside this hardware and software produced by them. They needed to do something to deal with the perception.”

“On the one hand, I loved being a banker. I loved how numbers could tell a story and how you can invest in ideas and see them translate into products and services and create jobs. What I didn't like, particularly where I was working in Brazil during the debt crisis of the early '80s, was how the poor were excluded from the banking system. I made the decision to try and experiment with whether we could use the tools of banking to extend the benefits of the economy to the poor.”

“Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.”

“We are nothing but the product of billions of years of molecules coming together and ratcheting up through natural selection, we are composed only of highways of fluids and chemicals sliding along roadways within billions of dancing cells, trillions of synaptic conversations hum in parallel, this vast egglike fabric of micron-thin circuitry runs algorithms undreamt of in modern science, and these neural programs give rise to our decision making, loves, desires, fears, and aspirations. That understanding would be a numinous experience, better than anything ever proposed in anyone's holy text.”