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“As businessmen caught a glimpse of the potentialities inherent in endlessly expanding the wants of people under consumerism, forced draft or otherwise, many began to see blue skies... What was needed was strategies that would make Americans in large numbers into voracious, wasteful, compulsive consumers-and strategies that would provide products assuring such wastefulness. Even where wastefulness was not involved, additional strategies were needed that would induce the public to consume at ever-higher levels.”

“Every civilized human being, whatever his conscious development, is still an archaic man at the deeper levels of his psyche. Just as the human body connects us with the mammals and displays numerous relics of earlier evolutionary stages going back to even the reptilian age, so the human psyche is likewise a product of evolution which, when followed up to its origins, show countless archaic traits.”

“The industrial-technological system may survive or it may break down. If it survives, it MAY eventually achieve a low level of physical and psychological suffering, but only after passing through a long and very painful period of adjustment and only at the cost of permanently reducing human beings and many other living organisms to engineered products and mere cogs in the social machine.”

“If we want to make the best products, we also have to invest in the best ideas... Every dollar we invested to map the human genome returned $140 to our economy... Today, our scientists are mapping the human brain to unlock the answers to Alzheimer's... Now is not the time to gut these job-creating investments in science and innovation. Now is the time to reach a level of research and development not seen since the height of the Space Race.”

“Access to the national dividend is usually to be had only on condition of some productive service previously rendered or of some product previously sold. This condition is, in this case, not yet fulfilled. It will be fulfilled only after the successful completion of the new combinations. Hence this credit will in the meantime affect the price level.”

“We had a level of tariffs of about five per cent. Now a lot of those will go, most of them will go over time, some of them immediately. Now that means that electronic goods and other things, white goods, coming into Australia, will be cheaper for our community. It also means in many cases that the inputs used by our high-end manufacturers to make a final product are also coming in cheaper than they otherwise would - so it makes those manufacturers more competitive.”

“The experience of a sad and tender heart is what gives birth to fearlessness. Conventionally, being fearless means that you are not afraid or that, if someone hits you, you will hit him back. But we aren't talking about that street-fighter level of fearlessness. Real fearlessness is the product of tenderness. It comes from letting the world tickle your heart, your raw heart. You are willing to open up, without resistance or shyness, and face the world.”

“Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.”

“While we have put an utmost emphasis on Gross Domestic Products (GDP) as a barometer for the overall economy until now, we have not paid much attention in detecting a level of social welfare. We, as a member of the society, must now take steps to create an index to indicate other critical elements to be focused on in order to restore reliability of world statistics.”

“The world's geography is not realistic. Geography is not real. Borders are only closed to people but they are open to products. There is another type of geography outside of this matrix. Because of this we noticed we were talking about much more than just Latin America. That was very important to put the film on another level. Based on this idea, we knew that we were not in this world any longer.”

“I like the communication and trust that comes from a long-term relationship. When you really know people as musicians and as people, you feel you can really count on them. That frees you to take more chances and ... it takes the music to a higher level. It translates into a better product for audiences. There are two levels to these relationships. The first level is being with guys for the first few years, you're getting used to guys - he's got this to offer, he's got that to offer, I don't like this, I do like this. You both praise them and are critical as you get to know one another.”

“Environmentally, business in America in 1970 was very similar to business in China today. Even if a CEO wanted to be a responsible corporate citizen, he (and they were all "he's" then) simply couldn't invest a billion dollars in pollution controls to produce a product that was indistinguishable from those of his competitors. His products would be priced out of the market. Passing laws that created a clean, level playing field for whole industries had to be a core focus of the 1970s.”

“Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.”

“Some people say Russia is running at 50 percent of its gross domestic product under that during the Communist period. In fact, none of the countries seems to have recovered the level that they had under communism, although the other countries in Eastern Europe are doing better than Russia and particularly the Czech Republic seems to be doing modestly well. East Germany I can't count because they have a rich uncle. You have economic benefits which have nothing to do with the workings of the system.”