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“We can't have an idea of what life should look like, about how spirit should be manifesting as our very life, because all of those ideas would just be products of the past - something we learned, imagined, or desired. Once again, we find ourselves back in the unknown - not in the idea of the unknown, but in the lived reality of it. It's the mind humbled, on its knees, with bare feet and free of the known.”

“Alas! we know that ideals can never be completely embodied in practice. Ideals must ever lie a great way off--and we will thankfully content ourselves with any not intolerable approximation thereto! Let no man, as Schiller says, too querulously "measure by a scale of perfection the meager product of reality" in this poor world of ours.”

“User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.”

“One way of saying that is that there is an objective reality beyond our mind. A way to think of this in a philosophic sense is to look between the two great extremes: the idealist philosophy that says mind and consciousness is the only thing and that matter is simply an illusion, or a Maya, the product of mind; and the other extreme, a strict materialist determinism, which says that mind and consciousness is a secondary phenomenon of the collision of matter.”