“A reader is not supposed to be aware that someone's written the story. He's supposed to be completely immersed, submerged in the environment.” StoriesEnvironmentWrittenReaderSupposed To BeSubmerged Author:Jack Vance
“The rhythmic pattern of the poem, which forces continuity of attention - incites a pleasurable compulsion to 'follow' - is either a tried metrical suasion-contrivance or a specially invented pattern of physical insistences, equally, if not more, binding in its effect on the reader. From a straight linguistic point of view, there is room for wonder if there is not latent vice in this environment in which pleasurable physically-compelled responses, produced by incidents of poetic utterance, are identified with the Good.” IfsForceRoomsViewsAttentionWonderEnvironmentEffectsReaderResponsePatternsVicesPoint Of ViewPoeticCompelledCompulsionIncidentsContinuityBindingUtteranceLatentInsistence Author:Laura Riding
“We consume everything like potato chips. In this environment, I suspect the cartoonist's connection with readers is likely to be superficial and fleeting, unless he taps into some fervent special interest niche. And that audience, almost by definition, will be tiny.” InterestAudienceEnvironmentSpecialReaderConnectionsDefinitionsTinySuspectsSuperficialFleetingChipsPotatoesNicheSpecial InterestsCartoonistFerventPotato Chips Author:Bill Watterson
“There are many readers of the book, who don't know anything about the authors and the artists. There is more than one author. It doesn't matter, if you can't make the reader dive into the story and surround him with that environment and those characters. That's an experience that lasts longer than figuring out who did what. I think that's what makes our working relationship better, it helps us to make a book that feels unique and not like different voices.” IfsThinkingKnowsFeelsBookDifferentMatterCharacterHelpingStoriesLastsArtistVoiceEnvironmentReaderUniqueSurroundDifferent Voices Author:Gabriel Ba
“The inherent non-linearity of the digital allows for more input from others, including the subject and reader as collaborators. The top-down, bedtime-style story is of limited use. A non-linear narrative that allows for increased complexity and depth, and encourages both subject and reader to have greater involvement, will eventually emerge more fully from the digital environment. This, in a sense, is the more profound democratization of media.” StoriesUseEnvironmentGreaterSubjectsMediaStyleReaderProfoundDepthIncludingNarrativeComplexityDigitalInherentInvolvementLinearInputBedtimeCollaboratorsTop DownDemocratization Author:Fred Ritchin
“I have three boys. And I wanted to make sure it connected with them and then those guys who grew up like me, in environments like me.And then I knew something about science that your New York Times reader would be interested in. So I was thinking about it in multiple ways: I'll connect with the people who grew up like me first, and then the New York Times reader will be interested in the science because it's so good and they want to be "in the know."” PeopleThinkingKnowsWayWantFirstsWould BeWantedGuyThreeBoysEnvironmentNew YorkGrewReaderGrew UpConnectedLike MeMultipleNew York Times Author:Carl Hart
“Authors can only soft sell the environment. Create a wonderful story around the environment involving the characters that leaves a lasting impression on the reader's mind.” MindCharacterStoriesEnvironmentWonderfulReaderSellsImpressionLastingInvolvingLasting Impressions Author:Wilbur Smith