“Im pretty quick to delete something off of my phone if its become obsolete. And things like RSS readers have made life easier - all of the headlines are going to be related to a topic Im interested in.” IfsMadeReaderEasierPhonesRelatedTopicsHeadlinesObsolete Author:Rich Sommer
“I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to give people a reason to click through. Blogs need to be real and personal. Reading it should be like hanging out with you. I play music for my readers. I show them videos I like. I tell them what I did over the weekend. And I tell them what is happening in the technology, Internet, and VC markets.” PeopleNeedsGivingShouldRealReasonPlayUseShowsSuccessReadingBusinessTechnologyReaderInternetHappeningsVideoHanging OutWeekendBeing RealBlogsHeadlinesClicksSensational Author:Fred Wilson
“Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.” PeopleIfsFirstsLooksEyePastSeeingMiddleReaderHabitPagesPhotographBloodyHer EyesHeadlinesScanning Author:David Ogilvy
“Readers travel so fast they don't stop to decipher the meaning of obscure headlines.” ReaderObscureHeadlinesDecipher Author:David Ogilvy
“The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.” ImportantReaderElementsCopiesHeadlinesAdvertisementsTelegrams Author:David Ogilvy
“The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.” WantSelfInterestReaderOffersBenefitsAppealsSelf InterestHeadlines Author:John Caples
“You can write a 1st paragraph that continues the same thought you expressed in your headline. If you stop a reader with a headline about house paint, you can be sure of at least one thing about that reader: He wants more info about house paint. You will not lose him as long as you continue to give him what he wants.” IfsWantGivingWritingLongHouseLosesOne ThingReaderPaintHeadlinesParagraph Author:John Caples
“The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.” LooksReadingNamesCompanyReaderBottomAdsHeadlinesAdvertisers Author:John Caples
“The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.” IfsWayDoeInterestBreakReaderLettersAccountsAdsHeadlinesAdvertisementsMake Or Break Author:Robert Collier
“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.” KindUseEconomyProductsPerspectiveReaderAdvertisingMeatFlagsTicketsHeadlinesProspects Author:David Ogilvy