“The photographs are not illustrative. They, and the text, are coequal, mutually independent, and fully collaborative. By their fewness, and by the importance of the reader’s eye, this will be misunderstood by most of that minority which does not wholly ignore it. In the interests, however, of the history and future of photography, that risk seems irrelevant, and this flat statement necessary.” DoeSeemsEyeInterestRiskReaderPhotographyImportanceIndependentPhotographerPhotographStatementsMinoritiesFlatsIrrelevantMisunderstood Author:Walker Evans
“To impress your offer on the mind of the reader or listener, it is necessary to put it into brief, simple language...No farfetched or obscure statement will stop them. You have got to hit them where they live in the heart or in the head. You have got to catch their eyes or ears with something simple, something direct, something they want.” WantMindHeartEyeLanguageSimpleReaderOffersDirectEarsStatementsListenersImpressObscure Author:John Caples
“There are some simple maxims which I think might be commended to writers of expository prose. First: never use a long word if a short word will do. So, if you want to make a statement with a great many qualifications, put some of the qualifications in separate sentences. Third: do not let the beginning of your sentence lead the reader to an expectation which is contradicted by the end.” IfsThinkingWantFirstsLongEndsUseMightSimpleReaderExpectationsThirdsSentencesStatementsGreat MenProseMaximsQualificationsShort WordsLong Words Book:The Basic Writings of Bertrand Russell Source: The Basic Writings of Bertrand Russell
“Literature may make the reader reexamine some of his or her own conventions, look at himself or herself in a different way, look at others in a different way. This goes way beyond just making statements or manifesting principles.” WayLooksMayDifferentLiteraturePrinciplesReaderStatementsDifferent WaysManifestConventions Author:Amos Oz