“Twenty years ago if you provided someone with horrible service, it may take weeks or even months for the word-of-mouth message to get out to 15-20 potential customers. Today, with social media, thousands of potential customers can learn about horrible service within hours, minutes or even seconds after it happens.” IfsYearsMayHappensTodaySocialHoursWeekMinutesMediaMonthsMessagesMouthsYears AgoTwentiesSocial MediaCustomersHorribleSecondsWord Of Mouth Author:Bill Capodagli
“Social media can work to a CEO's advantage. Someone with a great product in a small town in the middle of nowhere can compete in the world marketplace. In 1962, Sam Walton changed the face of retailing with Wal-Mart. As we speak, Amazon is again changing the face of retail with on-line buying.” WorldFacesSpeakSocialLinesMiddleMediaChangedProductsAdvantageTownsSocial MediaBuyingCeoSmall TownMarketplaceAmazonRetailMiddle Of NowhereRetailing Author:Bill Capodagli
“Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.” MaySocialCompanyFateMediaCommunicationInternetSceneMarketingSocial MediaStoresDepartmentDimesMarketing And Sales Author:Bill Capodagli