“My parents, and their interest in making the world a better place for more people inspired me.”
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Famous Philip Kotler Quotes
“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.”
Source: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
“Your company does not belong inmarkets where it cannot be the best.”
“It is more important to do what is strategically right than what is immediately profitable.”
“The most important thing is to forecast where customers are moving, and be in front of them.”
“The best way to hold customers is to constantly figure out how to give them more for less.”
Source: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
“The successful salesperson cares first for the customer, second for the products.”
“Authentic marketing is not the art of selling what you make but knowing what to make!”
“Watch the product life cycle; but more important, watch the market life cycle.”
Source: Marketing management in China
Source: Marketing Management
Source: Marketing 3.0: From Products to Customers to the Human Spirit
“Good companies will meet needs; great companies will create markets.”
“Marketing is a race without a finishing line”
Source: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
“Every business is a service business. Does your service put a smile on the customer's face?”
Source: Kotler On Marketing
“Marketing is becoming a battle based on information than on sales power.”
“It is no longer enough to satisfy your customers. You must delight them.”
“Marketing is the set of human activities directed at facilitating and consummating exchanges.”