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Business Quotes

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Business Quotes

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

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Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

“Promise, large promise, is the soul of an advertisement.”

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Author:Samuel Johnson

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

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Author:David Ogilvy

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”

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Book:Confessions of an advertising man

Source: Confessions of an advertising man

“I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

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Author:David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

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Author:David Ogilvy

“Nobody counts the number of ads you run; they just remember the impression you make.”

“Many a small thing has been made large by the right kind of advertising.”

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Author:Mark Twain

“Advertisements are now so numerous that they are very negligently perused”

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Book:The Works of Samuel Johnson, LL.D.: With An Essay on His Life and Genius

Source: The Works of Samuel Johnson, LL.D.: With An Essay on His Life and Genius

“Advertising in the final analysis should be news. If it is not news it is worthless.”

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Author:Adolph Ochs

“The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.”

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Author:Saul Berman

“Give them quality. That's the best kind of advertising.”

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Author:Milton S. Hershey

“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”

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Author:Leo Burnett

“You can tell the ideals of a nation by its advertisements.”

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Author:Norman Douglas