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Business Quotes

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

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Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

“What helps people, helps business.”

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Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

“Promise, large promise, is the soul of an advertisement.”

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Author:Samuel Johnson

“Advertising is the greatest art form of the 20th century.”

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Author:Marshall McLuhan

“Nobody counts the number of ads you run; they just remember the impression you make.”

“All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.”

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Author:William Bernbach

“Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.”

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Author:Kevin Roberts

“Advertising in the final analysis should be news. If it is not news it is worthless.”

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Author:Adolph Ochs