“We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.” TryingMadeCompanyDesignDecidedLibraryIncludingInsightComplicatedManageMade ItUselessDevicesSoftwareExpertiseIpodsHardwareItunesIndustrial Design Book:Motivating Thoughts of Steve Jobs Source: Motivating Thoughts of Steve Jobs
“Miramar, my recording company, has decided to offer a compilation of my music for snowboarding, which will have the same cover as the book does.” DoeBookCompanyOffersDecidedRamaSnowboardingCompilation Author:Frederick Lenz
“Well, you have to understand where we came from. We are not here because we decided 10 years ago that we were going to be x-size company, and, oh, yeah, Jackson would be a good headquarters. We work here in Mississippi because we started here, and we are certainly happy here. Those of us working out of Jackson intend to continue working out of Jackson.” YearsWellsWould BeCompanyEconomyYears AgoDecidedYeahSizeWork OutMississippiHeadquartersWhere We Came Author:Bernard Ebbers
“The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.” BigsSportsCompanyIndustryDecidedShoesVoidApparelBig Shoes Author:Kevin Plank
“Microsoft has had many, many successful products. I'm committed to one company. This is the industry I've decided to work in.” CompanySuccessfulProductsIndustryDecidedCommittedMicrosoft Author:Bill Gates
“I took a job at the Walt Disney Company and after 18 months decided to go to business school at Harvard. I was awestruck by the campus. My first reaction was I dont belong here. Then I said, Im here; lets get on with it.” FirstsSaidSchoolJobsCompanyMonthsDecidedReactionsHarvardCampusWaltBusiness SchoolDisney CompanyAwestruckWalt Disney Company Author:Jason Kilar
“My father suffered from chronic wanderlust. When I was 14, he set out on a yearlong road trip across Europe and Asia - and decided to take me along for company.” FatherCompanyEuropeDecidedTake MeAsiaRoad TripLong Road Author:Scott Anderson
“If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.” PeopleIfsDifferentReasonWantedTogetherCompanyOfficeMajorsDecidedReason WhyWorking Together Author:Tony Hsieh