“Where has this book been? The Culture Engine demystifies the what and how of driving your company's culture to produce transformational business outcomes. Chris Edmonds operationalizes culture while offering practical tools necessary to align your people and gain profound competitive advantage.” PeopleBookCultureCompanyProduceGainsAdvantageToolsProfoundDrivingPracticalsOutcomesEnginesOfferingCompetitive Advantage Author:Joseph Michelli
“Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.” PeopleRealProblemCompanyWatchesProductsKeysPoliticianLettersPerformancesBasesClaimsImprovementSignificantConsumersTrendsOfferingSignalsRivalsHawks Author:John Elkington