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“The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.”

“When I care about something, I care about something. I think I have an obligation as an American to - and as a citizen, as - as a human being, to help others. Smoking is going to kill a billion people this century. I've put six hundred million dollars from my own money into trying to stop the tobacco companies from getting kids to smoke and convincing adults that it's not in their health.”

“I think markets are often not thinking on a long-time horizon, I think that our government structurally is doing even less so. When we have a government where we have people who are up for election at most once every six years for a U.S. senator, that's a time horizon that is much shorter than in a market that a company is looking at 10, 15, 20 years which is a time horizon over which a stock price is typically valued.”

“There were certainly those who rubbed their eyes in astonishment. But when we held a company discussion forum with Joschka Fischer, interest was high. Six hundred senior managers came to the meeting. In the end, there was tremendous applause for Fischer, because he offered a precise analysis of the challenges our industry faces worldwide.”

“It's never happened to me before, in my career, and never will again. It's a one-off experience. It's a rare treat to have a cast together for six years. Crews come and go, and a few of them have been there throughout, but not many. It's rare, in my experience, after 26 years, to have had a proper company in a show that enjoys each other's company, and who is such a fine bunch of people and actors. To have struck a chord with people, and to have had that combination, is extremely rare.”

“I remember exiting the birth canal and suddenly I was in a film. But you are never really in charge of that. The movie came out about five or six months ago in America. It was Miramax in the States and Disney here [fakes falling asleep]. What happened. I love working for Disney, not Walt specifically because he couldn't be more dead, but the company is fantastic.”

“For each human being there is an optimum ratio between change and stasis. Too little change, he grows bored. Too little stability, he panics and loses his ability to adapt. One who marries six times in ten years won't change jobs. One who moves often to serve his company will maintain a stable marriage. A woman chained to one home and family may redecorate frantically or take a lover or go to many costume parties.”