“Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.” PeopleIndividualSocialRealizingCompanyOpinionMediaCreatingToolsOrganizationInstitutionsMarketingSocial MediaConsumersEtcSpontaneousEngagingConnectingBlogsWikis Author:Charlene Li
“While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.” IdeasSocialCompanyMediaSocial MediaPlatformsCozy Book:Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
“The normal press cycle is to put a company on a pedestal and then knock it down. It's much more interesting that way.” WayInterestingCompanyNormalPressesSocial MediaCyclesPedestal Author:Biz Stone
“Contrastingly to the new model of distribution, we shot Hand of God using the traditional format of film. I myself use very few apps and tend not to engage in social media. I do use Instagram under my production company's name, but that's it.” UseHandsFilmNamesSocialCompanyMediaModelsShotsProductionsSocial MediaTraditionalDistributionInstagramFormatAppsHands Of God Author:Marc Forster