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“For example: (1) As if governed by Newton's First Law of Motion, an institution will resist any change in its current direction; (2) Just as work expands to fill available time, corporate projects or acquisitions will materialize to soak up available funds; (3) Any business craving of the leader, however foolish, will be quickly supported by detailed rate-of-return and strategic studies prepared by his troops; and (4) The behavior of peer companies, whether they are expanding, acquiring, setting executive compensation or whatever, will be mindlessly imitated.”

“Here in the Great Lakes region, a fourth year in a row of declining water levels has caused millions of dollars in losses for shipping companies, marinas and other businesses and prompted further restrictions on future water withdrawals for expanding suburbs. "A lot of people just can't believe that we may be running out of water, living this close to the Great Lakes," said Sarah Nerenberg, a water engineer with the Northeastern Illinois Planning Commission, which conducted the study on shortages.”

“We were young. We were 23. I was a kid, growing up, that would burn and fry. I didn't understand why. We did all this study and research and learned so much about skin cells and rejuvenation and how the body works and (how) everybody is different. (We) learned what doctors do for treatment of certain things and so I changed my direction and opened up a skin-care company - healthy tanning, skin-care products and rejuvenation and all of that and it took off.”