“Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying to provoke positive change is a principle we've embedded across the Virgin family for more than four decades.” TryingStillsStoriesChangeCompanyPrinciplesFourConstantForgottenDecadesTalesProvokingVirginsEmbeddedRevisionPositive ChangeSuccess StoriesBusiness Change Author:Richard Branson
“I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."” FirstsHeartCultureGamesCompanyBrokenMeant To BeSweatVirginsWere Meant To BeCompany Culture Author:Richard Branson
“Truth be told, there are lots of companies that provide exemplary phone support. DirecTV, Virgin America and Apple are a few that regularly exceed my expectations.” AmericaCompanySupportTruth IsExpectationsPhonesApplesVirginsExceedExemplaryTruth Be Told Author:Gary Hamel
“At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.” PeopleWorldFeelsKindEndsCompanyProudTestsEndureMissionsCustomersSuperiorsBrandsApplesChanging The WorldThe End Of The DayGoogleVirginsTest Of Time Author:Omar Samra