“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.” IfsDecisionPowerfulEmotionEmotionalProductsBrandsReach OutConnecting Author:Scott Bedbury
“Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.” KnowsDoeMatterChoicesEmotionEmotionalProductsConnectionsLoyaltyRationalBrandsConsumersMarketersEmotional ConnectionRational ThoughtBrand Loyalty Author:Mark McKinnon
“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”” IdentityEmotionalInspireProductsLowsCustomersLoyaltyBrandsChineseConsumersScoreFriendlyAttachmentAttributesBrandingSophisticatedDesirableChordsInnovativeTrustworthyCultivatingCustomer Loyalty Author:Nirmalya Kumar
“My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.” RunningRomanceEmotionalBrandsAttachmentExtensions Author:Jay-Z
“In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.” WorldWantPurposeSupportFocusEmotionalSeekingAuthenticityBrandsConsumersJustifyEngagementRevenue Author:Martin Lindstrom
“A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.” WorldHelpingEmotionalProjectsBrandsConstructs Author:Martin Lindstrom
“Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.” WayTwoSocialMediaEmotionalTreatsSocial MediaDialogueStorytellingBrandsOne WayTwo Ways Author:Simon Mainwaring
“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.” ImportantCompanyEmotionalEndureCustomersBrandsCharacteristicsBarriersGreat CompanyEmotional Relationship Author:Howard Schultz