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Emotional Quotes

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Emotional Quotes

“Excess consumption doesn't make people happy. We can continue to provide for our needs, but we can't continue the endless pursuit of ever more consumer goods. There is no energy source that can provide enough consumer goods to meet our human and emotional needs; there never has been, and that's why it's been such a fruitless pursuit.”

“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.””

“In the consumer culture of marriage, commitments last as long as the other person is meeting our needs. We still believe in commitment, because we know that committed relationships are good for us, but powerful voices coming from inside and outside tell us that we are suckers if we settle for less than we think we need and deserve in our marriage. Most baby boomers and their offspring carry in our heads the internalized voice of the consumer culture-to encourage us to stop working so hard or to get out of a marriage that is not meeting our current emotional needs.”

“The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.”