“We are extremely proud to represent all of Radio One's stations within the Katz Radio Group. For the past five years we have worked diligently alongside Radio One to build their business in the markets we have historically represented including Houston, Los Angeles, Philadelphia , Raleigh and Columbus. At a time of significant growth in the African American consumer market the addition of the remaining Radio One stations expands our ability to deliver strategic marketing solutions to our agency and advertiser customers.” YearsPastGrowthAbilityFiveGroupsProudSolutionsIncludingMarketingRadioCustomersSignificantAfrican AmericanConsumersAgencyFive YearsStationsLos AngelesStrategicPhiladelphiaColumbusHoustonAdvertisersRaleigh Author:Steve Shaw
“Governments and politicians use the family as an indicator of the health and strength of social life. Politicians fear that any weakening of family life will in some way sap the vitality of national life.... The family is also important to businessmen. It is one of the major purchasing groups of our consumer society.” WayImportantUseGovernmentSocialGroupsPoliticianMajorsConsumersBusinessmanVitalityFamily LifeSocial LifeSapIndicatorsWeakeningPurchasingHealth And Strength Author:Adrian Wilson
“Consumer groups fought hard to provide investor protections for special entities such as pension funds, schools, and municipalities who purchase swaps. No comparable protection exists in the futures market.” HardSchoolGroupsSpecialProtectionConsumersFundInvestorsEntityPensionMunicipality Author:Daniel L. Doctoroff
“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” PeopleWayProcessGroupsCostMessagesFoundationMarketingConsumersUnwantedIgniteMarketersInterruptingLarge Groups Author:Seth
“Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.” PeopleThinkingKnowsWantYearsValuesReadingFocusGroupsPoliticianSmellAuthenticityConsumersUnderestimatePhonyFocus Groups Author:Rochelle B Lazarus
“Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.” DifferentCharacterGovernmentAgeGroupsResourcesClaimsProtectionAdvertisingVulnerableConsumersVulnerabilityGuaranteesStationsQuantityVaryAdvertisementsConsumer Protection Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society