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Problem Quotes

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“The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.”

“When I sit with students, I do not just want to help them solve their problems. I want to find a moment with each person where their mind stops and their eyes open. I want us to be together as if we were lying in a field on the underside of the earth on a clear summer night, held only by the magnet of gravity, looking down into a bottomless sea of stars. I want us to remember together the beauty all around us.”

“Sometimes I forget what I put in. I want to capture things in that way, where you're looking into your memory, a dream or hallucination. The characters become a mixture of archetypes, [and] that's what I like. You're trying to figure it out and your brain wants to categorize things, but it can't because of this motion. You want to solve the problem, but it never gets solved. It's like when you read a really good book and the story never leaves you.”

“I played a major role in the spread of crack cocaine, the marketing of crack cocaine, the glamorization of crack cocaine. But it's hard to say that it was totally my fault. My judge in Cincinnati told me, "Mr. Ross, I know that the prosecutor and the media and the DEA all want to blame you for this problem, but I sentenced my first drug dealer the year you were born, so I know you're not the cause. This is a problem we've had since before you were born."”

“All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.”

“International adoption does not begin to solve the problems of the world's orphaned children. It's truly not the answer. At the same time, it solves a problem for a few. I think it can be a brilliant solution to the problem of adults wanting a child in their lives or wanting more children in their lives and the problem of children who want parents in their lives.”

“Despite the insanity of using whether you would want to have a beer with someone as a legitimate reason for voting for or against them, I always felt that is indicative of a massive problem in politics: It matters as much what your personality is as how smart you are or how good you are at your job. That is a huge, huge problem. A lot of people who are very smart or very good at their jobs are not people I would want to ever have a beer with - but I would want them making massive policy decisions with huge implications for the future of the planet.”

“People have proven over and over that they will read if they are given something they like. The problem with reading is not reading, its that almost everything out there sucks. For so long, publishing has been run by a cartel of snobby pseudo-intellectual failed writers, and the resulting output has reflected not what the market wants, but what they think people are supposed to read.”

“No matter how many possessions we acquire, they will not provide us with any lasting happiness and freedom. On the contrary, it is often our pursuit of material possessions that causes our problems. If we want ultimate happiness and freedom from suffering, we must engage in the supreme practices of training the mind. There is no other way.”

“While there may not be spiritual oppression involved in your battle [against lust], there'll always be opposition. The enemy is constantly near your ear. He doesn't want you to win this fight, and he knows the lies that so often break a man's confidence and his will to win. Expect to hear lies and plenty of them. satan's lie: 'You're the only one dealing with this problem. If anyone ever finds out, you'll be the laughingstock of the church!' The truth: Most men deal with this problem, so no one will laugh.”

“Actually solving the puzzles in the book isn't going to improve anyone's writing, but "trying to solve the puzzle" is one way to think about what a lot of us - writers and other artists - do every day. Step one is to recognize the problem, step two is deciding what constraints you want to impose or respect, and step three is finding a pleasing/surprising/exciting solution.”

“The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.”