“Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.” PeopleWayFeelsShouldBelieveStillsDifferentAudienceMediaProductsHugeLike YouImpactFinancialOne WayVocalFickleFinancial Services Author:Max Levchin
“The technological landscape of the present day has enfranchised its own electorates - the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.” WorldAudienceTelevisionProductsHugeElementsPaperAnxietyNewsVoteMarketingWidePsychologicalMagazinesConsumersLandscapeZoneSoftwareCashBootsPassiveTechnologicalBallotsPresent DayElectorateReadershipWeaponryOpportunistPolling Author:J. G. Ballard
“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.” DoeAudienceTelevisionProductsNewsProgramConsumersAdvertisers Book:And so it goes Source: And so it goes
“The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.” ThinkingWantLittlesFactsProblemLyingFallEasyBitsNaturalLinesDarkAudienceProductsHairReaderLittle BitHumorousBrandsConsumersPerceiveIronyBottlesInherentShelvesNo ProblemWant UShampooSubtextBeauty Products Author:Aaron Belz
“Just as a salesperson is never extreme or original or overdressed, so the TV retailers never do anything to distract their audiences from the real product, the commercial.” RealAudienceTelevisionTvsProductsOriginalsExtremesAdvertisingSalespersonRetailers Book:Mind Over Media: Essays on Film and Television Source: Mind Over Media: Essays on Film and Television
“I want the best product for my audience, and if I don't care 100%, who will? It's my name, my likeness that goes out there.” IfsWantCareNamesAudienceProductsDon't CareI Don't Care Author:Barbra Streisand
“You just have to do the thing that you feel is true to your vision, and then the audience will make the decision. But as soon as you feel like you're creating a product to just cater to what you think they want, it never works. It always feels phony. And the audience can tell immediately.” ThinkingWantFeelsDecisionVisionAudienceProductsLike YouCreatingWorking ItPhony Author:Rob Zombie
“You make a movie to entertain audiences. That's why you make a movie. The product sales is because people love the characters, and to me, that is a testament to how our movie has become so ingrained in family's homes all around the world and that's why I make movies.” PeopleWorldCharacterHomeAudienceProductsAround The WorldTestament Author:John Lasseter
“If Hollywood is the global producer for [media] products all around the world, that's of concern. If all audiences around the world know of America is what they see from Hollywood, then we're in trouble.” IfsKnowsWorldAmericaAudienceTroubleMediaProductsConcernHollywoodProducersAround The World Author:Arthur Dong
“There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.” PeopleTryingSelfAudienceCreativeFashionProductsMessagesBridgesDesignerIlliterateSelf Indulgent Author:Ivan Chermayeff
“It's difficult to get an audience to want to keep up with you, stay present tense. But there's never been a big lag in my career between product. I've constantly tried to pull my audience up into what I'm doing present tense, and they've been usually happy to go there with me.” WantBigsDifficultCareersAudienceProductsTenseLagPresent Tense Author:Kenny Loggins
“Audiences, as they get smaller, can intensify their relationship with the product, and so can the creative relationship with the people that you are serving. The good news is that, the more shows there are, the less the conglomerates have to gain by breaking the will of each individual creative.” PeopleShowsIndividualAudienceCreativeProductsNewsGainsServingGood News Author:Dan Harmon
“I hadn't been there [Comic-Con] before. It's pretty eye-opening, when you haven't been there, just with the sheer amount of fans that are there for different shows and films. It's like a big fan symposium, in a way, as well a way for film studios and television studios to really promote their product to their loyal audience base. It was an experience.” WayWellsDifferentShowsBigsEyeFilmAudienceFansHavensTelevisionProductsAmountStudiosOpeningComicLoyalSheerEye OpeningComic ConSymposiumPretty Eyes Author:Dustin Clare
“I think that, on the one hand, our audience, our culture is so savvy now to an assumption that teaser effects are not fully representative of the final product. But in the same breath, I would say there's no shot in the teaser that I'm not really happy with.” ThinkingHandsCultureAudienceEffectsProductsShotsBreathsFinalsAssumptionRepresentativesReally HappySavvyTeasers Author:Shawn Anthony Levy
“I like the communication and trust that comes from a long-term relationship. When you really know people as musicians and as people, you feel you can really count on them. That frees you to take more chances and ... it takes the music to a higher level. It translates into a better product for audiences. There are two levels to these relationships. The first level is being with guys for the first few years, you're getting used to guys - he's got this to offer, he's got that to offer, I don't like this, I do like this. You both praise them and are critical as you get to know one another.” PeopleKnowsFeelsYearsFirstsLongTwoUsedGuyTermChanceLevelsAudienceProductsCommunicationHigherOffersMusicianPraiseCriticalLong TermTranslateHigher LevelLong Term Relationship Author:Dave Liebman
“It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.” IfsWorldIdeasMatterAudienceProductsCustomersPartnersAdvertisingMagazinesHopefullyTargetBlogs Author:Cameron Johnson
“Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.” StrongAudienceWrittenProductsAppealsHeadlinesUnsuccessful Author:John Caples
“Designers from start to finish now in digital media have to think in a much more sort of thoughtful serious and humble way about how design audiences will receive their products.” ThinkingWayAudienceMediaDesignSeriousProductsHumbleDesignerThoughtfulDigitalDigital Media Author:Khoi Vinh
“There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.” NeedsFirstsMatterAudiencePiecesProductsKeysEvolutionNo Matter WhatStrategyIncrediblesBrandsEngaged Author:Stephanie McMahon
“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.” UsePayQualityTechnologyAudienceSkyTvsProductsArgumentProductionsEngagementViewersNew TechnologyUse Of Technology Author:Martin Sorrell
“Speaking about myself, I've been pleasantly surprised that my older plays are still being performed. Most important is that they still have something to say to today's audience, in particular the young people who enjoy my plays. That's the best I could hope for, that the plays aren't single-use products of one era.” PeopleStillsImportantPlayUseTodayYoungEnjoyAudienceParticularProductsEras Author:Vaclav Havel
“The customer is always what inspires me first! I love talking to everyone on Instagram and seeing feedback on SnapChat! I can ask a question like "What product do you wanna see next??" and they give you immediate answers. I will never make a product I personally wouldn't wear every day! But I think it's important to be in tune with your audience and see their expectations.” ThinkingGivingFirstsI CanImportantNextAsksAnswersTalkingAudienceSeeingInspireProductsExpectationsCustomersTunesFeedbackInstagramSnapchat Author:Jeffree Star