“Women are books, and men the readers be, Who sometimes in those books erratas see; Yet oft the reader's raptured with each line, Fair print and paper, fraught with sense divine; Tho' some, neglectful, seldom care to read, And faithful wives no more than bibles heed. Are women books? says Hodge, then would mine were An Almanack, to change her every year.” MenYearsBookSometimesCareWomenLinesWifeMinesDivineReaderPaperFairsFaithfulPrintHeedFaithful Wife Book:Poor Richard's Almanack Source: Poor Richard's Almanack
“I have come to believe that large print, thick and heavy paper, and wide margins and oversize leading is indicative of the expected intelligence of the reader. … Compare children's books and books on Web Duhsign or other X-in-21-days books. If the reading level of a specification is below college level, chances are the people behind it are morons and the result morose.” PeopleIfsBelieveChildrenBookReadingChanceLevelsResultsBehindsCollegeReaderPaperHeavyWideExpectedComparePrintThickMarginsChances AreMoronChildren's BooksMoroseSpecifications Author:Erik Naggum
“The thing that makes me happiest about Simpsons Illustrated are all the drawings that we get from readers. I wish we could print them all. They're really imaginative. They show a lot of hard work.” HardShowsWishHard WorkReaderDrawingPrintImaginative Author:Matt Groening
“Real writers-that is, capital W Writers-rarely make much money. Their biggest reward is the occasional reader's response.... Commentators-in-print voicing big fat opinions-you might call us small w writers-get considerably more feedback than Writers. The letters I personally find most flattering are not the very rare ones that speak well of my editorials, but the occasional reader who wants to know who writes them. I always happily assume the letter-writers is implying that the editorials are so good that I couldn't have written them myself.” KnowsWantWritingWellsRealBigsMightSpeakOpinionWrittenReaderLettersAssumingResponseRewardsFatsPrintFeedbackOccasionalCommentatorsFlatteringEditorialsImplying Author:Malcolm Forbes
“It's a grave mistake in publishing, whether you're talking about Internet or print publication, to try to play to a limited repertoire of established reader interests.” TryingPlayInterestMistakeTalkingReaderInternetGravesPrintPublishingPublication Author:Denis Dutton
“To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise. The web model is just so much more complicated, and involves this third party of advertisers, and all these other sources of revenue that are sort of provisional, but haven't been proven yet.” SimplePartyPaySupportHavensSourceReaderModelsThirdsDollarsComplicatedEnterprisePrintProvenRevenueBusiness ModelsAdvertisersThird Parties Author:Dave Eggers
“Readers don't grow in trees. But they are grown-in places where they are fertilized with lots of print, and above all, read to daily.” GrowsTreeReaderPrint Author:Jim Trelease
“Blogging is different from both journal-writing and writing for print. It's more fun than either of those. The freedom to write whatever I want and the unmediated connection with readers are the payoff.” WantWritingDifferentFunReaderConnectionsPrintJournalBloggingPayoffJournal Writing Author:Kate Christensen
“Especially with a magazine like Lampoon, which was very dependent on newsstand sales. Our readers didn't usually occupy the same address long enough to get a subscription, because they were in college, or they were hippies. So it was very up-and-down, and we had to calculate how many to print, which was always sort of a headache from a business point of view.” LongEnoughViewsCollegeReaderDown AndPoint Of ViewMagazinesAddressesDependentPrintUp And DownHippieHeadacheSubscription Author:P. J. O'Rourke
“Print works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from its listeners.” GivingFormMotherCommunityReaderPercentRateCoreWorking ItPrintAdsListenersPropositionsRevenueDonationDonorsSubscriptionNpr Author:Clara Jeffery