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Video Quotes

“It's like if every single male artist dressed up as farmers. In every video they were on a farm. Whether it was Jason Derulo or Oasis, they're always on a tractor, they're always surrounded by sheep and always in boots. And all the songs are about enjoying farming, and this is all you've had for 10 years - you'd think you were going mad.”

“Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.”

“A lot of the content that goes directly to the internet, or is web-created content, is very hand-held video where you can watch this woman fall off the coffee table, or see a funny little gag, or is interview-style stuff, which is great. I love that. I consume it like crazy. But, this is designed to be reminiscent of what you would see during primetime, and reminiscent of what you would see in a movie theater, on any given weekend, and in that regard, it's brand new.”

“Video store arguments really bother me. Let's say it's a slow night on campus so you decide to stay in and rent a movie. You're in the video store and finally pick one out and your friend says, 'Oh, don't get that, it was on TV last week.' I hate when people say that. Who cares? Is it on TV right now? No? Good, then let's rent it.”

“This world is bullshit. And just because I appear in music video wherein I am in my underwear, and make young women feel not good enough so that they become anorxeic; and okay, maybe because of that I became popular more quickly than other singers who are, I don't know, maybe more talented or better songwriters. That doesn't matter because, and... um... my boyfriend is a magician, and he can pull a quarter out of your ear and say things like 'We have not met before have we?' Go with yourself.”

“I remember watching Swan Lake and everybody looking exactly the same, but being able to relate because they were the only company I had ever seen even on video that had Asian dancers. The Asian community in Hawaii is actually almost as dominant as the Caucasian community. I thought "I can relate to that company because they look like people that I see every day." They weren't all little stick-thin Russian ballerinas.”

“I remember like that scene with Pharrell where they're at the music video shoot, we have this on camera actually, Pharrell's confused because we weren't doing the script. We were doing all this improv and then Diddy says to him... Pharrell's like I don't understand what's going on and Diddy goes, "We do a lot of improv". (laughter) I remember being we just made him into a comedy nerd. We somehow turned Sean Combs into a comedy nerd, so.”

“What we were trying very hard to do, just in the way we shot it, was to make it feel as if we're in that environment ourselves, just so we can get a grasp on what it is. A lot of our influence was about getting stuck on a level on any of those video games, where you find yourself caught and you can't get out, and it's maddening. We talked a lot about that.”

“I can do whatever I want, I can have my band, I can use different people, I can use studio players, it's complete, total freedom for me. If I want to make a video, now that I own my own record company, if the video has an American flame being engulfed by a huge puddle of oil, I can do that, I can say that if I want to.”