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Dale Carnegie

Dale Carnegie Books

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“Could my opponents be right? Partly right? Is there truth or merit in their position or argument? Is my reaction one that will relieve the problem, or will it just relieve any frustration? Will my reaction drive my opponents further away or draw them closer to me? Will my reaction elevate the estimation good people have of me? Will I win or lose? What price will I have to pay if I win? If I am quiet about it, will the disagreement blow over? Is this difficult situation an opportunity for me?”

“I don't blame you one iota for feeling as you do. If I were you I would undoubtedly feel just as you do."(...) You can say that and be 100 percent sincere, because if you were the other person you, of course, would feel just as he does (...) Suppose you had inherited the same body and temperament and mind (...) Suppose you had had his environment and experiences. You would then be precisely what he was - and where he was. For it is those things -and only those things - that made him what he was. (...) You deserve very little credit for being what you are - and remember, the people who come to you irritated, bigoted, unreasoning, deserve very little discredit for being what they are.”

“The two highest levels of influence are achieved when 1) people follow you because of what you've done for them, and 2) people follow you because of who you are. In other words, the highest levels of influence are reached when generosity and trustworthiness surround your behavior.”

“Le monde est plein d’individus avides et égoïstes. C’est pourquoi l’être exceptionnel qui s’efforce de servir autrui généreusement et sans arrière-pensée possède un énorme avantage sur le reste de l’humanité, car il ne rencontre guère de concurrence.”

“เพราะความปรารถนาที่จะมีความรู้สึกเป็นคนสำคัญ, จึงเป็นเหตุให้เสมียนร้านชำผู้หนึ่งซึ่งขาดการศึกษาและยากจนหันเข้าศึกษาหนังสือกฎหมาย... ซึ่งเขาพบอยู่ที่ก้นถังของใช้ชำรุดประจำบ้าน... เขาชื่อ เอบราแฮ็ม ลิงคอล์น ไงล่ะท่าน ...เพราะความปรารถนาอันนี้เองที่ชักจูงเด็กหนุ่มเป็นจำนวนไม่น้อยให้กลายเป็นพวกเหล่าร้ายใช้ปืนเป็นอาวุธปล้นและสังหารชีวิตผู้อื่น”

“One of the most neglected virtues of our daily existence is appreciation. Somehow, we neglect to praise our son or daughter when he or she brings home a good report card, and we fail to encourage our children when they first succeed at baking a cake or building a birdhouse. Nothing pleases children more than this kind of parental interest and approval. The next time you enjoy a filet mignon at the club, send word to the chef that it was excellently prepared, and when a tired salesperson shows you unusual courtesy, please mention it. Every minister, lecturer and public speaker knows the discouragement of pouring himself or herself out to an audience and not receiving a single ripple of appreciative comment. What applies to professionals applies doubly to workers in offices, shops and factories and our families and friends. In our interpersonal relations we should never forget that all our associates are human beings and hunger for appreciation. It is the legal tender that all souls enjoy. Try leaving a friendly trail of little sparks of gratitude on your daily trips. You will be surprised how they will set small flames of friendship that will be rose beacons on your next visit.”

“Let's cease thinking of our accomplishments, our wants. Let's try to figure out the other man's good points. Then forget flattery. Give honest, sincere appreciation. Be hearty in your approbation and lavish in your praise, and people will cherish your words and treasure them and repeat them over a lifetime - repeat them years after you have forgotten them.”

“It was this desire for a feeling of importance that led an uneducated, poverty-stricken grocery clerk to study some law books he found in the bottom of a barrel of household plunder that he had bought for fifty cents. You have probably heard of this grocery clerk. His name was Lincoln.”

“Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.”