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David Ogilvy

David Ogilvy Quotes

Businessman

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Famous David Ogilvy Quotes

“Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.”

HumansMayFacesSoundProductsPersonalityGood ThingsSizeSymbolsBrandsCorporationsThings To DoClientsIdentificationAdvertisementsLogosStratagem
Book:Confessions of an advertising man
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“You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.”

YearsLastsMovingThreeNextMillionsSuccessfulMarriedStandingArmyAdvertisingConsumersHuntingLast YearNext YearParadesAdvertisementsSweepingProspectsRadarRefrigerators
Author:David Ogilvy
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“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

MenWritingEconomyPlansStageMen And WomenAdvertisingAgencyOperaHelplessDeafAdvertisementsAdvertising AgenciesMetropolitanGreat AdvertisingAdvertisement Negative
Book:Confessions of an advertising man
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“The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”

PeopleWantNeedsBelieveKindTurnsFoundI BelieveCommunityTalentProduceColdShouldersAdvertisingDullRemarkableMassiveRebelAdvertisementsCold Shoulder
Author:David Ogilvy
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